The Danish Selection brand was established in 1834 by the "Strawberry cellar" - which at that time was located in Copenhagen on the very famous 'Str√∏get', which is the world's longest pedestrian street
The "Strawberry basement" was the place where people from Copenhagen and the provinces came to buy carefully picked, fresh, berries and fruits. In an adjacent summer restaurant the customers could buy coffee, tea, homemade ice cream, fruit desserts and layer cakes.
The original recipe
After 1922 the summer restaurant began to stay open all the year round - serving strawberries and cream when in season and stewed fruit with thickening and cream at other times. In the following years a jam factory was established, in which jam was produced and sold in old-fashion jam jars with brown and white labels - just like today.
The production consisted of a very gentle handling of the berries in open kettels, according to the "strawberry cellar" original recipe - a production method which is reflected in today's jam manufacturing proces.
From 1979 'The Danish Selection' has been used as a trade mark for the popular jam.
The lingonberry plant is a small bush about 20cm high which grows on heather moors and also can be found on heaths and in pine forests. The berries are bright-red, ripen in September and appears as bunches - hence the name lingonberry. Lingon means little heap in old Danish. The gathering of lingonberries is believed to date back to the Bronze Age. In the coffin of the Egtved girl (a Nordic Bronze Age girl whose well-preserved remains were found at Egtved, Denmark) the remains of some wine made of lingonberries was found. When gathering lingonberries a so called lingonberry iron was used which looked like a drawer with a handle and a row of teeth on it. The iron is put in between the branches and the berries are ripped off and gathered in the drawer. Today we get the berries from Northern Scandinavia. The gathering is still done by hand using the lingonberry iron. Private persons gather the berries and sell them to the big cold-storage plants.